Named for my daughters

The inspiration

Named for two of the strongest people I know, my twin daughters, Hettas stands for making the future as prepared for the next generation of women as they are for it. We're here to design a more equitable world in sport from the ground up. - Lindsay, Hettas Founder + CEO

Why we exist

Hettas is building high-performance, technical running shoes for women from the ground up. Historically, athletic footwear has been designed, researched, and tested for men. We operate from a purely female perspective. Our mission is to ensure the female running experience get the funding, research, and recognition it deserves.

A community of aspiration and celebration

Hettas is a magnet for women who aspire to reach their full potential—in sport and beyond. When we gather together, there’s a sense of joy, camaraderie, and healthy competition.