Women aren't 'niche.'
Why we exist
Hettas is building high-performance, technical running shoes for women from the ground up. Historically, athletic footwear has been designed, researched, and tested for men. We operate from a purely female perspective. Our mission is to ensure the female running experience get the funding, research, and recognition it deserves.
Secure and comfortable
Our lower heel cup and collar reduces rubbing on women's ankle bones and holds the heel in place without putting pressure on the Achilles.
Snug instep
Our rounded instep creates a snug fit through the middle to match the curvature of a woman’s foot.
VeloPropulsion midsole
Our proprietary midsole technology combines Supercritical foam with a Pebax plate for heel stability and enhanced rebound to keep tired legs going.
Breathable mesh upper
A lightweight upper made of TPU mesh makes for a stretchy toe box to accommodate the shape of women's toes.
Meet the lineup
Alma Cruise
Designed for consistency.
This lightweight, plated running shoe features VeloPropulsion technology for a supported, cushioned stride. Wear this model for warmups, walking, or long, slow runs.
Firmness Preference
Compare Shoes
Alma Tempo
Designed for endurance.
This lightweight, plated running shoe features VeloPropulsion technology for a solid, steady stride. Wear this model for training sessions and long races.
Firmness Preference
Compare Shoes
Alma Speed
Designed for pushing the pace.
This lightweight, plated running shoe features VeloPropulsion technology for a fast, confident stride. Wear this model for track workouts, competitive races, and sprint sessions.
Firmness Preference
Compare Shoes
