![](http://hettas.com/cdn/shop/files/homepage_test_8.jpg?v=1697131661&width=2000)
Women aren't 'niche.'
![](http://hettas.com/cdn/shop/files/Hettas_H-Logo-Grey.jpg?v=1696540653&width=600)
Why we exist
Hettas is building high-performance, technical running shoes for women from the ground up. Historically, athletic footwear has been designed, researched, and tested for men. We operate from a purely female perspective. Our mission is to ensure the female running experience get the funding, research, and recognition it deserves.
![](http://hettas.com/cdn/shop/files/shoe_callout_weathervane_1.png?v=1712769753&width=1000)
Secure and comfortable
Our lower heel cup and collar reduces rubbing on women's ankle bones and holds the heel in place without putting pressure on the Achilles.
![](http://hettas.com/cdn/shop/files/shoe_callout_weathervane_4.png?v=1712769874&width=1000)
Snug instep
Our rounded instep creates a snug fit through the middle to match the curvature of a woman’s foot.
![](http://hettas.com/cdn/shop/files/shoe_callout_weathervane3.png?v=1712769906&width=1000)
VeloPropulsion midsole
Our proprietary midsole technology combines Supercritical foam with a Pebax plate for heel stability and enhanced rebound to keep tired legs going.
![](http://hettas.com/cdn/shop/files/shoe_callout_weathervane2.png?v=1712769935&width=1000)
Breathable mesh upper
A lightweight upper made of TPU mesh makes for a stretchy toe box to accommodate the shape of women's toes.
![](http://hettas.com/cdn/shop/files/shoe_feature_tempo.png?v=1713380095&width=1563)
Meet the lineup
Alma Cruise
Designed for consistency.
This lightweight, plated running shoe features VeloPropulsion technology for a supported, cushioned stride. Wear this model for warmups, walking, or long, slow runs.
Firmness Preference
![](http://hettas.com/cdn/shop/files/Hettas_Firmness_Meter_Slight.jpg?v=1696460985&width=5760)
Compare Shoes
![](http://hettas.com/cdn/shop/files/Hettas_Comparison_Chart-1.jpg?v=1696461128&width=4807)
Alma Tempo
Designed for endurance.
This lightweight, plated running shoe features VeloPropulsion technology for a solid, steady stride. Wear this model for training sessions and long races.
Firmness Preference
![](http://hettas.com/cdn/shop/files/Hettas_Firmness_Meter_Medium_278ffb78-8c7f-454c-a928-184a63b21311.jpg?v=1696461011&width=5760)
Compare Shoes
![](http://hettas.com/cdn/shop/files/Hettas_Comparison_Chart-1.jpg?v=1696461128&width=4807)
Alma Speed
Designed for pushing the pace.
This lightweight, plated running shoe features VeloPropulsion technology for a fast, confident stride. Wear this model for track workouts, competitive races, and sprint sessions.
Firmness Preference
![](http://hettas.com/cdn/shop/files/Hettas_Firmness_Meter_Firm.jpg?v=1696461031&width=5760)
Compare Shoes
![](http://hettas.com/cdn/shop/files/Hettas_Comparison_Chart-1.jpg?v=1696461128&width=4807)