Choice is not a luxury
Why we exist
Hettas is building high-performance, technical running shoes for women from the ground up. Historically, athletic footwear has been designed, researched, and tested for men. We operate from a purely female perspective. Our mission is to ensure the female running experience get the funding, research, and recognition it deserves.
Lower heel cup
Our lower heel cup reduces rubbing on women's ankle bones and holds the heel in place without putting pressure on the Achilles.
Our rounded instep creates a snug fit through the middle to match the curvature of a woman’s foot.
Our proprietary midsole technology combines Supercritical foam with a Pebax plate for heel stability and enhanced rebound to keep tired legs going.
A lightweight upper made of TPU mesh makes for a stretchy toe box to accommodate the shape of women's toes.
Meet the lineup
Designed for consistency.
This lightweight, plated running shoe features VeloPropulsion technology for a supported, cushioned stride. Wear this model for warmups, walking, or long, slow runs.
Designed for endurance.
This lightweight, plated running shoe features VeloPropulsion technology for a solid, steady stride. Wear this model for training sessions and long races.
Designed for pushing the pace.
This lightweight, plated running shoe features VeloPropulsion technology for a fast, confident stride. Wear this model for track workouts, competitive races, and sprint sessions.